About The Product

Korn Ferry Pay is a global compensation platform that combines market data and analytics to help HR teams manage salaries, ensure pay equity, and plan budgets, all in one integrated system.

Organizations struggle to address pay gaps due to fragmented data, poor visual clarity, and complex reporting tools. HR teams often find it difficult to present clear, actionable insights to leadership with confidence.

Challange

Design a user friendly pay equity tool that highlights pay gaps, supports strategic planning, and empowers HR teams to take transparent, data driven actions to ensure fair compensation.

The Goal

Project Overview

    • Conducted user interviews with HR managers, compensation analysts, and executives.

    • Find out user pain points through empathy mapping.

    • Researched about existing tools like: Syndio, PayScale, and Workday to find gaps.

    Understanding the Problem

    Discover

    • We synthesized research data to reveal themes and patterns.

    • Built user personas like Christina- Senior HR Partner.

    • We clearly defined the problem and Aligned with stakeholders on goals.

    Framing the Challenge

    Define

    • We brainstormed solutions based on research insights and user personas.

    • Created user journeys, task flows, and information architecture.

    • Designed wireframes focused on key actions.

    Designing Solution

    Develop

    • Shared interactive prototype for internal testing.

    • Collaborated with PM and developers for feedback and feasibility.

    • Refined visuals based on usability reviews.

    Implementing and launching

    Deliver

Design Process

I followed the Double Diamond process, I identified key user pain points, explored solutions, and delivered a prototype that supports informed pay equity decisions.

Interview Insights

In an interview, a researcher asks a users open ended questions about a specific topic. The questions are designed to encourage the user to share their stories and experiences in their own words.

“I have the data, but it’s all over the place. I spend hours trying to make sense of it before I can even explain it to leadership.”

“I need to break down gaps by role, level, gender, but the current tool does not allow.

“What’s really missing is clarity. I want the system to guide me, where the gaps are, what to do about them, and how to track progress.”

“Our goal is to be fair, but I can not advocate for change without clear visuals that leadership can trust and act on.”

User Pain Points

These are pain points which we uncovered, These points shaped our design priorities and helped us focus on clarity, actionability, and trust.

Scattered Data

Teams struggle with data from multiple sources, which makes analysis time consuming.

Unclear Action

Dashboards feel overwhelming and no clear action for users.

Complex Interface

It's difficult to find-out pay gaps by role, gender,

or race due to complex interfaces.

Lack of Tools

It's hard for users to plan pay changes and

explain their outcomes to leadership clearly.

Empathy Mapping

Empathy map helped me to understand the thoughts, feelings, and challenges of HR professionals dealing with pay equity, enabling the team to align on user needs and design a solution rooted in real workplace experiences.

“I want to ensure our compensation is fair across all departments.”

“Leadership expects reports with accurate, transparent pay data.”

“I need to be compliant with regulations.”

Says

Does

Compares internal data with market benchmarks.

Prepares reports and recommendations for decision-makers.

Reviews compensation data frequently.

“I need to make sure this is easy to explain to non-HR stakeholders.”

“What if this data doesn’t reflect real issues?”

“Am I missing any major gap in pay?”

Thinks

Feels

Frustrated with inconsistent or overwhelming data views.

Empowered when tools are easy to use and insights are clear.

Responsible and cautious, they want to get things right.

User Persona

Meet Christina, a senior HR Management partner who is committed to fairness but feels overwhelmed by complex tools. She needs a clear, actionable view of pay equity, so she can support leadership and drive meaningful change.

Key User Stories

Translated user needs into focused user stories across core feature of the Pay Equity tool. These stories helped me to prioritize functionality that solves real pain points.

As an HR Manager

"I want to view a high level summary of pay gaps in our organization, so that I can quickly identify areas that require deeper investigation and ensure equity at a glance."

As an HR Manager

"I want to analyze all pay gap metrics across various job levels and employee groups, so that I can pinpoint exactly where inequities exist and prioritize interventions."

As an HR Manager

I want to plan salary adjustments to close equity gaps, so that I can forecast the total cost impact and prepare budget proposals for leadership.

User Journey Map

Based on our persona, this journey map illustrates how an HR manager navigates the Pay Equity process from identifying gaps to presenting solutions revealing key design opportunities and emotional touchpoints."

Competitive Analysis

To understand how leading pay equity platforms serve real HR users, so we can design a smarter, more empathetic solution at Korn Ferry.

Lack of Transparency

HR leaders struggle to clearly view where

and how pay disparities exist across roles

and departments.

Manual Reporting is Inefficient

Teams depends on spreadsheets and manual audits, which makes equity analysis time consuming.

Fear of Exposure

Leaders are cautious about equity audits due to fear of legal or reputational risks, leading to inaction.

No In-Equity Benchmarks

HR tools rarely provides insights which reflect gender, race, department and level based comparisons in compensation.

Key Insights

Insights from user interviews, empathy mapping, and competitor analysis reveal key challenges HR teams face in identifying and addressing pay gaps.

How might we help HR teams clearly identify pay gaps, plan adjustments, and communicate their impact with confidence and empathy?

User Flow

To ensure a smooth experience, designed a clear user flow that helps HR professionals easily identify, analyze, and act on pay equity data with minimal friction.

Cutting-Edge Cameras

Picture your best
photos and videos.

Chip and Battery Life

Fast that lasts.

Innovation

Beautiful and durable, by design.

Environment

Recycle. Reuse. Repeat.

Privacy

Your data. Just where you want it.

Customize Your iPhone

Make it you.
Through and through.

Peace of Mind

Helpful features.
On and off the grid.

Wireframe/Sketch creation

After mapping the user flow, multiple team discussions, and iterative sketching sessions, I translated the concept into a structured wireframe to visualize the core experience and layout.


Dashboard Overview

Dashboard Overview- Expand View

All Pay Gap view

All Pay Gap- Level view

All Pay Gap- Quartile view

All Pay Gap- Department view

Design Components

This section showcases the foundational design elements like colors, typography, and reusable UI components that helped me to maintain visual consistency and scalability across the product experience.

Final UI Designs

The final UI design integrates data clarity, accessibility, and visual hierarchy to support HR teams in identifying and addressing pay equity issues across departments.

Prototype Video